This is really getting out of hand due to dev/publisher greed. I mean, I just recently tried out Geforce Now on my Switch via LineageOS, and while docked mode has issues, portable mode felt amazing, even to the point where I would even consider buying games on Steam that my current gaming laptop couldn't really handle well, just so I can use Geforce Now to play them at better quality. I'm actually at a point in my life where having a stupidly strong desktop computer is just not my style anymore and even now I'm thinking of just getting a comfortable laptop rather than a gaming one because much of my gaming nowadays has been on the Switch. This service would allow me to get back into these bigger more recent games without having to pay out the ass for the setup to run them. What devs and publishers are doing is just the opposite, turning me away from buying their games. Folks see this and will also likely choose not to buy their current games as well as their future games, and social media is going to be a driving force to make this known.
Thing is, this never seemed to be a problem prior to Geforce Now having a paid tier, but they see it now and think Nvidia is benefiting from this, so they expect a cut from it. A cut of $5 per person per month (at this time) when Nvidia is providing all the hardware to make this service possible, and that's alongside the free tier which most users are likely to use anyways? They have expenses with regards to their data centers. They aren't free.
We don't see ISPs expecting a cut from game developers or streaming services for using internet that I pay for to transmit data, do we?