I'm guessing that they purposely shot the video upside down in an attempt to distract viewers from the fact that they do not show the face of the card.
People are so busy thinking, "why the hell is the video upside down?", when they could otherwise have been thinking, "what the hell card is this and why don't they show the front side?"
They probably did that so other clones can use the same video since they seem to share firmware.