"Overseas subsidiaries are looking forward to the launch of “Girls Mode” and “Rhythm Heaven” as strategically important products in the next fiscal year. - Satoru Iwata
It makes perfect sense…the title did big business for Nintendo in Japan, and they want to duplicate that success around the world. Here’s why Iwata thinks the game will be a great fit for localization.
The reason why we have seen the results that we’ve had with the 'Girls Mode' software you just mentioned must partially be because we were just fortunate to some extent, and also because the consumers were there where we thought they might be, responded to it, and received our message. Plus, a number of fans were able to enjoy a very unique and unprecedented experience for them where they are able to operate their own shops on the Internet, have people visit their shops, and purchase products there. Such an extra note of surprise appears to have acted as a trigger to let the fans enjoy the whole experience."