Ah, that would make sense. But wouldn't it seem that they would be making their own EZ-Flashes and selling them for more than it costed to product it in the first place?
Possible, but its far more likely its just new old stock.
They were not in great demand for a long time (up until quite recently), so some stores likely have some sitting around in warehouses etc. It's only now that they bother to look as they fetch a good price.