A TV That Watches You (Testing Now In Japan)

[SamAsh07]

Google has long dreamed of hardware that knows exactly who's watching TV, which would let them target content and ads towards the viewer. Japanese network NHK is now testing that technology in the real world, hoping to accomplish something similar.

According to New Launches, the experimental software runs on a tablet, which uses its camera to track facial expressions and estimate the mood and level of interest of the viewer.

The viewer's interest is determined by observing his face, facial expression and motion. For eg - if the viewer's expression does not change for a brief period, then he may be concentrating on the program. At the moment the differences are derived by comparing to the normal state but it is also possible to ascertain if the viewer is happy or angry.

Using that information, the television can recommend shows for the viewer to watch next, or perhaps more sinister, take advantage of their emotional state with apropos ads. Creepy.[/p]

Source

Really creepy....

 

[noONE]

In Soviet Russia, TV watches you!
Wait - this is Japan, how confusing!

Anyway, cool but creepy...

 

[tagzard]

The japanese are evolving to a smarter type of human. First mind reading cat ears and now this!?!?! I'm so excited.

Spoiler

NOT

 

[Ikki]

That's pretty creepy.

 

[BobTheJoeBob]

And soon even the TV's will turn on us.........

 

[chartube12]

After the launch of kinect, are any of you really surprised? Because I'm not.

 

[Bladexdsl]

Using that information, the television can recommend shows for the viewer to watch next, or perhaps more sinister, take advantage of their emotional state with apropos ads

yeah fuck that idea not interested

 

[Mangofett]

In Soviet Russia, TV watches you!
Wait - this is Japan, how confusing!

Anyway, cool but creepy...

Soviet Russia should've gotten this first! SOVIET RUSSIA!!!

 

[jerome27]

Police state, big brother technology. Stop it now before it finds its way into your home.

Fuck Google

 

[Andman315]

The world is turning into the book 1984 now!

 

[nando]

that's retarded. not from a privacy point of view, but for them to think they can actually gather data as to what audiences like. at least for me, i usually read or draw when i watch tv, they wouldn't be able to gather squat except maybe conclude that nothing is interesting.

 

[FAST6191]

Personally I would use this to make glasses stereoscopy (what is laughably called 3d) workable.
This being said decent head/eye tracking would do just as well although that is a very hard task so I guess if the advertisers want to fund that research they might have done something useful with their existence.

 

[WiiUBricker]

Big TV is watching you!

 

[nryn99]

you're just staring at each other, what's the big deal?

 

[BryceOne]

that's retarded. not from a privacy point of view, but for them to think they can actually gather data as to what audiences like. at least for me, i usually read or draw when i watch tv, they wouldn't be able to gather squat except maybe conclude that nothing is interesting.

Then you smile at something your drawing while a Lady Gaga video is on, and all of a sudden the TV thinks your a Lady Gaga fan and starts throwing everything to do with Lady Gaga at you.

 

[Bladexdsl]

that's retarded. not from a privacy point of view, but for them to think they can actually gather data as to what audiences like. at least for me, i usually read or draw when i watch tv, they wouldn't be able to gather squat except maybe conclude that nothing is interesting.

Then you smile at something your drawing while a Lady Gaga video is on, and all of a sudden the TV thinks your a Lady Gaga fan and starts throwing everything to do with Lady Gaga at you.

this thing needs to be destroyed now it cannot be let out to the public!!!!

 

[SinHarvest24]

It's Japan don't questions it.

Good to see the advancements in tv though....

 

[KingVamp]

Well... that just creepy and do not want...

 

[iluvfupaburgers]

i dont want this. how am i going to masturbate while watching porn if if there could be someone watching me from the other end

 

[meornot0]

1984 anyone?????

Telescreens?