SEGA publishes business plans, intends to revive older IPs
Another end of the fiscal year has come and gone, and with it come plans for game companies to improve upon themselves. SEGA is no different, as they have published a document detailing some of their plans in a "Road to 2020" business presentation. An interesting thing to note is that SEGA's profits have increased, and have almost fully recovered, after two years of decline. (FY 2015, 2016) SEGA's gaming branch main goals are also stated: create titles that aren't just a hit in Japan, but worldwide as well, trying to revive popular older intellectual properties, and focusing on the sizeable and ever-growing western PC market. This report comes directly after announcements of Steam ports of two popular SEGA-published games, Bayonetta and Vanquish, both reaching Steam's top sellers list. Which IPs the Japanese company intends to revive are unknown, but keep your eyes out for more news on the matter.
- Expand existing IPs and obtain new IPs for North American and European PC games
- Build revenue base by being entrusted with outsourced development
- Challenge for new IPs
- Revival of major IPs
- Effective utilization of development engines
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