Gamers are "ready" for $70 games, says Take-Two CEO
The latest gaming generation has introduced a number of features, but with all the new and shiny things comes a higher price tag. Some AAA game publishers have used this new generation as a springboard to increase the prices of games from $60 to $70. One of the companies leading the charge is Take-Two, who released NBA 2K21 for $70 on PlayStation 5 and Xbox Series X|S. During a conference call that took place earlier this week, Take-Two's CEO Strauss Zelnick reiterated the point of the price increase for major games going forward, saying, "our review was that we're offering an array of extraordinary experiences, lots of replayability, and the last time there was a frontline price increase in the US was 2005/2006, so we think consumers were ready for it."
While Take-Two seems to think that players are ready to accept the new MSRP for games, he also mentioned that the $70 price point won't apply to all future games published by the studio, as they plan to, "make announcements on a title-by-title basis" and that they "want to always deliver more value than what [they] charge."
Source: Morgan Stanley Technology Media & Telecom Conference (transcribed by VGC)