From what I read, this is a touch of what the recently proposed "Democratic Socialism" would be like, except in that scenario, Nintendo would be forced to do what ever "the people" say.
Actually, no, this is all part of this "gamer gate" (spelling?) crap that I keep hearing about. Something along the lines of leftist feminists, trans, and gays putting pressure on Nintendo, claiming that their games represent the repressive patriarchy are also offensive to women, transvestites, and gays because they only portray love interests as being between a male and a female, and once more, females as females and males as males, and so on. You know, the priorities, the sort of stuff that feeds the hungry, shelters the homeless, clothes the cold, and brings hope and wisdom where there is none.
What they fail to take note of is that Nintendo created their video game franchise before the internet, when extreme left ideologies,mostly neo-Marxist in nature, were not the norm as they are now a days. In fact if you wanted to find a homosexual, trans, or radical feminist, you'd have to travel to California in those days, or maybe Canada or Europe, but in America, the gay community was very minimal, and the further back you go, the less traces of it you will find, and the irony is also that the further back you go, the more tolerance you will see for it amongst the upper class and educated, which conflicts with the narrative that gays have always been harshly repressed, as if their bodies were ever piling up in the streets over here; rather there are just incidents, people kill people because they are mad, it happens, they are not the Cherokee nation.
Likewise, homosexuals were rare, and transvestites were even more rare. And most people outside of the cities had ever heard of or ran into a radical feminist. There just wasn't any desire for it in those days, not like the socially engineered epidemic we have today with pseudo scientific claims, unconfirmed test that the media is too quick to announced as confirmed, and shitloads of wasted time, energy, and money from the economic pool, I'm sure, due to all these non-profit organizations throwing elaborate parties in the name of "spreading awareness".
So to make a long story short, this is just another means to draw attention to the subject, generate hype amongst those currently harbouring low intelligence and discernment, thus creating a media hype so sensational, and being discussed in social media (forums included) so as to create an environment where Nintendo would essentially be peer pressured and bullied into responding in some way somewhere down the road and confused young marxist children everywhere will not rejoice, but find other places and people to bully, taunt, and pester.