Right well I would not buy a piece of shit and I'm sorry to know there are people who will, but their choices do not affect me in any way.
Now if I were working at the entertainment department of Microsoft I think my priority would be a good product instead of good marketing, a combination of both would be great but here it is obvious they didn't have that option. And even then their PR until now has been complete BS
Then Nike is marketed as a brand, something you take out to look cool to other people, and the fact it is more expensive is a marketing argument in itself, BUT the entertainment industry is different because what matters is the entertainment value you get, and PS4 and Xbox1 have the exact same value because 99% of the games will be available in the two systems, just like the PS360, and I don't think you are going to take your console outside and people are going to screm "wow he has bought a Microsoft product he is so cool"...
And as stated before 3/4 of the world can't buy your piece of shit while they can buy the competition, M$ is clearly out of their minds