Not very much. But.
It is also the one solution where people
- do not have to know what firmware they are on
- can play games they bought online with their friends (potentially)
- dont have to pay for a modchip install
- that is "plug and play"
- and portable
(But must be recharged..
)
If they know what they have on their hands, they'll also try to protect it. They can patch i HBL functionality with little effort after they know how Atmosphere will handle it, and what the HB scene standardizes on.
To them, this is gold.
A "modthingy", that they can sell directly to the consumer, that the consumer needs frequently to run their CFW, and that is just complex enough (HW SW interaction), that they'll have a headstart over clonemakers. If they lock out Atmosphere or Linux - clones will surface, that allow those (probably).
Next step, battery sleeves with that active dongle sleeve embedded. They will make money.