Guadalajara, Mexico. 23/09/2014
The retail store Palacio de Hierro mistakenly published 6 PlayStation 4 consoles on their website at a price of 500 Mexican Pesos (38 USD).
People who bought these 6 consoles were notified by the store that their purchase was not valid due to a mistake in the published price. Given this, the customers filed a complaint with the PROFECO (government organisation in charge of defending the rights of the consumers), and presented the necessary proof to appeal against the store's decision.
The verdict of PROFECO was that the store had to sell these PlayStation 4 at 500 MXN or else they would be sanctioned by paying from 34,650 up to 226,000 USD.
Source (in Spanish): http://www.milenio.com/region/playstation_4_a_500-palacio_de_hierro-profeco_0_377962303.html
The retail store Palacio de Hierro mistakenly published 6 PlayStation 4 consoles on their website at a price of 500 Mexican Pesos (38 USD).
People who bought these 6 consoles were notified by the store that their purchase was not valid due to a mistake in the published price. Given this, the customers filed a complaint with the PROFECO (government organisation in charge of defending the rights of the consumers), and presented the necessary proof to appeal against the store's decision.
The verdict of PROFECO was that the store had to sell these PlayStation 4 at 500 MXN or else they would be sanctioned by paying from 34,650 up to 226,000 USD.
Source (in Spanish): http://www.milenio.com/region/playstation_4_a_500-palacio_de_hierro-profeco_0_377962303.html