EA defends lootboxes by calling them ethical surprise mechanics, and comparing them to Kinder Eggs

Overwatch-LootBox-640x353.jpg

In the latest scrutiny over the biggest modern gaming controversy, lootboxes, the United Kingdom's Digital, Culture, Media, and Sport Committee has called both Epic Games and Electronic Arts into Parliament in order to discern whether lootboxes should be outlawed. With both companies publishing some of the largest video game franchises that include lootboxes as a major mechanic--Fortnite and FIFA, respectively--the Committee has begun an investigation into whether lootboxes are harming consumers. During the meeting, which was held on June 19th, Scotland's National Party MP claimed that studies and evidence showed that lootboxes have a close link to gambling. In response, EA's Vice President of Legal Affairs, Kerry Hopkins, made a few comments in the defense of lootboxes in video games, saying, "We don't call them lootboxes. They are instead referred to as surprise mechanics."

Hopkins continued her statement by stating the following, "We do agree with the UK gambling commission, the Australian gambling commission, and many other gambling commissions that they aren’t gambling, and we also disagree that there’s evidence that shows it leads to gambling. Instead, we think it’s like many other products that people enjoy in a healthy way, and like the element of surprise."

In attempts to further explain EA's stance on preventing lootboxes from being considered gambling, especially towards minors, Hopkins then said "People enjoy surprises, it's been a part of toys for years, like in Kinder Eggs or Hatchimals. [...] Lootboxes are actually quite ethical and quite fun, quite enjoyable to people".

Regardless of EA's own stance on the subject, it appears that smaller European countries do not agree, with Belgium and the Netherlands having outlawed lootboxes, resulting in the removal of those elements from their Belgian and Dutch releases, such as Blizzard and 2K removing the option to pay real money for lootboxes in Overwatch and NBA 2K18. Even in the United States, the Senate has put up a bill that, should it manage to be passed, would also ban pay-to-win microtransactions.

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Xzi

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Not surprising to see the two worst companies in gaming defending this garbage. EA relies on profits from people getting addicted to the gambling mechanics in FIFA, and Epic relies on profits from kids stealing their parents' credit cards to get Fortnite cosmetics.
 
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raxadian

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EA, the guys who bought games rights only to fill them with pay to win and are only good at sports games. And whose sports games are so similar you better skip a few years between each ones so at least the newest one looks better.

Also, how many Kinder Eggs can you buy with what one of EA loot boxes cost?
 

gamemasteru03

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Aren't kinder eggs illegal in the U.S?
They are illegal because there is a toy inside the egg which you could choke on if you dont open the egg and take the toy out. There are kinder eggs in america which are worse versions which separate the toy from the choclate. The only reason I know this is because I go to the uk every summer and smuggle kinder eggs back to the us to eat ;).
 
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What about Fire Emblem: Heroes? You earn orbs through gameplay which you use to summon heroes. The hero you get and their star rating is random. You also have the option to buy more orbs using real money.
 
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Kioku

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What about Fire Emblem: Heroes? You earn orbs through gameplay which you use to summon heroes. The hero you get and their star rating is random. You also have the option to buy more orbs using real money.
Loot boxes are loot boxes. No matter how you advertise em.
 

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