Sex sells everything...

Veho

The man who cried "Ni".
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Sex sells. Everything. Whatever the product, whatever the service, slap on a hot chick in lingerie on it and it will sell like hot... cakes.

But still, even though we all admit this to be true, either with wholehearted agreement or with a cynical scoff at the sad state of the world (where sex can sell everything), we're still surprised at the sheer scope of the word "everything" in that phrase; "okay, I knew sex could sell anything, but not this."

Namely, coffins.

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modelcoffin.jpg


Don't you just want to rush out and grab one?

Scantily clad girls compel you.



Shock-marketing. Yay.
rolleyes.gif
 

Veho

The man who cried "Ni".
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While I do agree with the man behind the whole idea, Maurizio Matteucci, when he says "Coffins are consumer goods like any other things", I call BS on his follow-through: "...so I sell in the same way as any other consumer goods are sold. It is good marketing, but it is also a way to play down such a serious subject and to smile." Hmmmm... no. Just no. "Playing down a serious subject"? No. Cheap shots at "controversy" to achieve a viral marketing effect. Cheap provocation, not thought-provoking, but acting at a gag-reflex level.

But hey, whatever works.
 

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