- Joined
- Aug 31, 2015
- Messages
- 4,804
- Trophies
- 3
- Age
- 23
- Location
- Budakeszi, Hungary
- Website
- sites.google.com
- XP
- 10,591
- Country
Nintendo of America's president, Reggie Fils-Aimé, talked about Nintendo's past, present, and future on the annual GeekWire Summit in Seattle earlier this week. He also talked about how the company would like to be defined. Nintendo would like to be looked at as an entertainment company rather than a gaming one. The company has three areas of business: video games, mobile gaming, and theme parks and movies. Super Mario Run was used as an example as to how they want to deliver their IPs in the future.
Reggie Fils-Aimé said:That’s our vision for mobile: to deliver our intellectual property in compelling ways to consumers who may not have experienced those properties before. A belief that they’ll come back, maybe buy a Mario T-shirt, eat that Mario cereal, or buy a Switch, because of affiliation and affection they have with that IP.
He also said that the slow mobile rollout and lack of ports is intentional:
Reggie Fils-Aimé said:Home system games, if transplanted to a mobile device, wouldn’t transfer as well. We needed to work through monetization... as we’re driven to make money. And we needed to work through how to be effective on platforms and marketplaces that we ourselves don’t own. That took time.
Source • Nintendo Life