Nintendo wants to be an entertainment company instead of a gaming one

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Nintendo of America's president, Reggie Fils-Aimé, talked about Nintendo's past, present, and future on the annual GeekWire Summit in Seattle earlier this week. He also talked about how the company would like to be defined. Nintendo would like to be looked at as an entertainment company rather than a gaming one. The company has three areas of business: video games, mobile gaming, and theme parks and movies. Super Mario Run was used as an example as to how they want to deliver their IPs in the future.
Reggie Fils-Aimé said:
That’s our vision for mobile: to deliver our intellectual property in compelling ways to consumers who may not have experienced those properties before. A belief that they’ll come back, maybe buy a Mario T-shirt, eat that Mario cereal, or buy a Switch, because of affiliation and affection they have with that IP.

He also said that the slow mobile rollout and lack of ports is intentional:
Reggie Fils-Aimé said:
Home system games, if transplanted to a mobile device, wouldn’t transfer as well. We needed to work through monetization... as we’re driven to make money. And we needed to work through how to be effective on platforms and marketplaces that we ourselves don’t own. That took time.

:arrow: Source • Nintendo Life
 

JiveTheTurkey

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I'd love to visit a "Mushroom Kingdom" similar to that of 'Disneyland'. I think it's growing too much and their work spills over to more than just gamers. Nintendo has become iconic across the world so it's inevitable games aren't the only thing. I wonder if they will be as big as Disney.
Also, I see this like Sony. They're in both entertainment and gaming. Win, Win?
 
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smileyhead

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if they take down disney no more frozen covers and that movie sucked plus after hearing that damn song after so many times i come to loathe that movie with a passion
...What?
 

Ericthegreat

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I'd love to visit a "Mushroom Kingdom" similar to that of 'Disneyland'. I think it's growing too much and their work spills over to more than just gamers. Nintendo has become iconic across the world so it's inevitable games aren't the only thing. I wonder if they will be as big as Disney.
Also, I see this like Sony. They're in both entertainment and gaming. Win, Win?
Universal is opening a Nintendo land.
 
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The Real Jdbye

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I think if they want to be seen as something other than a gaming company they will have to expand into new areas. Universal Studios has theme parks and even has games, but they're still seen as a movie production company, because that's 90% of their focus and everything else is just based on their movies.
Mobile gaming is still gaming, and the "theme park" thing, so far is just a couple of rides at Universal Studios Japan, though I would like to see more of that. If those rides turn out to be popular then maybe we will see entire theme parks focused on just Nintendo, which sounds like lots of fun.
And we have one confirmed movie. Which isn't actually made by Nintendo, so it doesn't even count. And considering the studio behind it, there's a high chance it will turn out to be mediocre.
Mario himself isn't a terribly interesting character for a movie, as some people have pointed out, since there isn't really much lore about him, he almost never talks in the games, and the most important thing: could you really make an entire movie about stomping on Goombas and saving the princess? Or multiple movies? How would you make enough content to fill a feature length film? And if the movie isn't going to be about that, then what? It's just hard to imagine how they could make it work, especially considering it's going to be made by Illumination. Nintendo themselves could probably do a better job at it or even tie it into some new game, or create new lore through the games that can tie into later movies. But bottom line is Mario just isn't the best suited for movies.

In general it's still something I would like to see more of, I mean who doesn't want to see a live-action Zelda epic? It could become the next Lord of the Rings if done right. Or it could be mediocre as many video game movies tend to be. But it needs to happen, I need to see what could be. Some of their other IPs could make for good movies too, such as Kid Icarus.

Fun fact: There was an unofficial live action Zelda movie titled The Hero of Time, which, besides none of the characters looking like what they should and the complete lack of any special effects (obviously due to an almost nonexistant budget) is actually decent. Certainly much better than the Super Mario Bros. movie.
https://www.imdb.com/title/tt1808555/ - looks like it's easier to find online now than it was back when I scoured the Internet for it after it had been shut down by Nintendo, it's even on YouTube:
 
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