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As a parting question, one of the reports asks how ActiBliz is handling the changing demands of the consumers and how they cope with trying to deliver more creative games. Kotick's answer:
News Source: Yahoo
QUOTE said:We have this product called DJ Hero coming out later this year which is a turntable that you can actually play competitively, spin discs, and mix songs on. This physical interface is definitely starting to have a real impact on the consumer. Online is creating a much more social experience than videogames have had before. You're continuing to see lots of innovation that's adding lots of new audiences.
News Source: Yahoo