Microsoft backtracks on Xbox Live Gold pricing increase following outcry
Yesterday, Microsoft announced an increase in its Xbox Live Gold subscription services with 1-month memberships increasing by $1 to $10.99 a month, while 3-month and 6-month subscriptions saw a $5 and $20 increase, respectively. However, this was not received well by the community and today, the company decided to reverse its decision, stating that they "messed up". Microsoft updated its announcement, stating that there is no changes to Xbox Live Gold pricing.
This means that Xbox Live Gold subscription is back to $9.99 for 1-month, $24.99 for 3-months, $39.99 for 6-months and $59.99 for retail 12-months. The company also mentions that free-to-play games, "will no longer need an Xbox Live Gold membership to play those games on Xbox" and that they "are working hard to deliver this change as soon as possible in the coming months".
You can read Microsoft's statement below as excerpted from a blog post update:
We messed up today and you were right to let us know. Connecting and playing with friends is a vital part of gaming and we failed to meet the expectations of players who count on it every day. As a result, we have decided not to change Xbox Live Gold pricing.
We’re turning this moment into an opportunity to bring Xbox Live more in line with how we see the player at the center of their experience. For free-to-play games, you will no longer need an Xbox Live Gold membership to play those games on Xbox. We are working hard to deliver this change as soon as possible in the coming months.
If you are an Xbox Live Gold member already, you stay at your current price for renewal. New and existing members can continue to enjoy Xbox Live Gold for the same prices they pay today. In the US, $9.99 for 1-month, $24.99 for 3-months, $39.99 for 6-months and $59.99 for retail 12-months.
Thank you.
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