Hmm, read the source and now I have more questions which is good in this case.
I had thought it might just be a tax break kind of affair which would be nothing new but this does appear to be funding from agencies I might not expect to see fund games ("the Atomic Energy and Alternative Energies Commission (CEA) and the National Center for Scientific Research (CNRS)"), although frankly I would said the same if it was anything other than a media development council/group.
My thoughts now would then be towards making training simulators and such like for various things (already fairly well established but I am not so aware of any of the big companies doing a lot in this world, that said I have never really looked).
That said if they can tap some physicists then some very interesting things could happen.