@ noitora
If you can blend blurs with blending effects, make simple effects with the eraser tool, and make a smudge layer on top for custom light effects, and with a little help of creating your own custom shapes,
some "other" types of effects can be done.
here is one, I've used a total of 16 layers. (each effect, each blur, and each "extras" are ALL separate)
Actually, about 22 layers were made, so I can "merge" the stroke to the layer for the font, and a little more tweaks.
It's just the basics.
Now to get it to look more "customized", I took out the ultra bright lighting of this picture (It's sure an eye-burner)
so I made it look a little
less bright...
and this is what I've got.
(darn look at his name, I didn't align it correctly)