While reading around I came across this great little article I thought that would be worth sharing. the article is here. Some highights from the article. Warning: Spoilers inside! One particularly absurd example of this was a couple of weeks when ex-EA exec Bing Gordon came out with this little gem when speaking to GamesIndustry International: ‘I think Nintendo’s already on track to become primarily a software company. We saw that with Sega back in the day; Sega made some missteps and became primarily a software company. Nintendo hasn’t really made missteps, Nintendo probably has better creative talent and better leadership now than Sega did. It’s got the most robust business model, the best creative talent; Miyamoto’s still the best in the business.’ Bing offers no explanation for why Nintendo are ‘on track’ to become a software company (especially as he notes their lack of ‘missteps’) other than the fact that he believes they’re in competition with Apple. Offered a great view on Nintendo which does make a lick of sence, anybody elses opinion?