Not sure if this is a Europe only thing, but for £59.99 from the Nintendo store you can pre-order the limited edition bundle which includes:
I'm really tempted to cancel my standard edition amazon pre-order as it looks like it's going to be £40 at launch anyway :-/
- Mario Kart 8 Game
- Bullet Bill t-shirt
- Blue Shell Figurine
- Shell Keyring
Nintendo said: