To make Sony either drop the prices of games on the store or the retailers.Okay.and that will stop stores from ordering in as much gamesWhy? Why would they stop ordering a piece of hardware if it still sells and selling it would make them money? Retaliation?and consoles
They cant make the store prices more expensive so they will have to either suffer loss of console sales or drop the prices of games at retail.
People making Vita games will earn less money cause of that and the quality of games will drop.
And that is why Sony would not make them 40% off on PSN.
Oh and plus the game stores will do less advertising since they wont make as much money off games.