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Swedish journalist Thomas Arnroth has talked to Jens Bergensten and Carl Manneh at Minecraft developers Mojang, for IT 24, and found out why Mojang won’t be at E3 this year.
The article focuses on the continued development of Minecraft, and the upcoming server solution that Mojang are working on to make things easier on the players, and perhaps generate a revenue stream even after everyone in the world has already bought the game (which point surely can’t be far off by now).
“I don’t think the Minecraft wave is over by a long shot,” says CEO Carl Manneh, “but the market will be saturated eventually. Since Minceraft is a game you pay for once, and then always have access to no matter how many updates and changes we release, we have to look at new ways to make money in the long run.”
“This is both a way to make life easier for the players and for us to guarantee that the hosting solution is of a good quality, and in the long run generate some money through a subscription model. This service won’t be free, and it’s not unthinkable that it will be an important source of revenue going forward,” Manneh says.
Mojang has gone from indie upstart to major player, with its 6 million Minecraft players. But they won’t be at E3 this year. Carl Manneh explains why: “The organization behind the convention support the SOPA initiative in the US. We are against it, and have no wish to support those who support SOPA, it’s as simple as that. So we’re not going.”