In a recent interview with VentureBeat, EA's Patrick Soderlund admitted to the consideration of subscription services in their popular first person shooter franchise, Battlefield.
In response to being asked if subscription services were popular, Soderlund answered with "I think it's fair to say that we're looking at that. Like all other companies, we're looking at how we can maximise our investment in this and get the most out of our investment and get more people playing this product."
Call of Duty, Battlefield's largest (and leading) competitor recently launched Call of Duty Elite, a premium subscription services that delivered exclusive content to Call of Duty players at the cost of $50 (American USD) a year. This included map packs, amongst other things.
However, there was no mention of whether any potential subscription service would be a "pay-to-play" model, such as popular MMOs like World of Warcraft, or a premium service like Call of Duty Elite, delivering exclusive content for subscribers. There was also no mention if this would affect their latest franchise release, Battlefield 3, or new and upcoming Battlefield games.
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