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In a series of tweets translated by a Neogaf user, Kamiya expressed disappointment in the fact that he doesn't see any magazine previews or promotional efforts in stores for Platinum Games new Wii U game, The Wonderful 101. He doesn't think there are enough ads or awareness for the game.
He also remarked that it wasn't a cheap game to make in terms of manpower and resources saying that they spent "1.5x the amount they did on Bayonetta 1".
From what we've seen of Nintendo's marketing efforts so far, they haven't exactly done much to promote his game opting to put more advertising effort to into stuff like Donkey Kong and Mario instead. Considering the track-record from Platinum Games, if Nintendo doesn't ramp up advertising, this game likely isn't going to sell well.
This game looks really good and with a cell-shaded art-style boding well with the Nintendo audience, it certainly has potential sell well. Considering Nintendo is funding this, it's in their best interest to have the game be a success on the market so hopefully they ramp up advertising in the weeks ahead.