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Sony has announced that you can view their E3 presentation in selected theaters across the US for absolutely free. Space is limited and you must RSVP, but it's absolutely worth it as they are also offering extra half-hour exclusive extended footage along with a hint of "gifts" as well.
Join us and host Geoff Keighley for the PlayStation E3 Experience, featuring an HD simulcast of the PlayStation E3 Press Conference. Attendees will also see 30 minutes of extra content, including exclusive extended game footage and interviews with the world’s biggest game developers. And hey, if you show up, we might even cough up a few surprise gifts.
Best of all, it’s free. Space is limited, so make sure to register for the event soon here: http://eventgrid.com/Custom/playstatione3
If you don’t live near one of the fine cinemas listed below, never fear: You’ll be able to watch all the gaiety from your computer or smart phone right here on PlayStation.Blog (or PlayStation.com and Ustream.tv/playstation).
Source (You can check out the list of states and theaters participating here)
Link to RSVP
EDIT: Sony is also offering this promotion in 3 theaters in Canada, one in Toronto, Vancouver, and Montreal. You can check out the theaters and RSVP for these theaters. here: http://eventgrid.com/Custom/playstatione3