easiest way to understand it is if all games where free how many would you "get".....now if there was no way to get them free how many do you suppose these people who got them free previously would buy.....a hell of a lot less right?, i find it funny when people say 1 download =1 lost sale.....truth is i would say a huge majority of those downloads would never ever of been a lost sale, so even if lets say 20% of people where pirates on a specific console......of that 20% there would probably be a very small loss of actual real sales, the kind of people who have the money spare to buy games do just that.....people who dont have the spare cash wouldn't of been buying them in the first place....and even of that very small remain "lost sale " category only a tiny tiny slice of that already small group would of been buying the game brand new....and we all know second hand sales = no money to the developers........so all in all the people who should really be complaining are gamestop etc as they are the only people really loosing out in the grand scheme of things