250 meters long and 30 meters wide, the LED sky screen above The Place Mall in Beijing covers an area of 7,500 square meters (larger than a standardized football field) at a cost of more than RMB 250 million, and has become an iconic landmark of Beijing. It's the second largest LED screen in the world.
And then some guy rented it to play an MMO.
He paid around $15,000 for 10 minutes' playtime.
Let's hope he at least got some good items.
Sauce
And then some guy rented it to play an MMO.

QUOTE said:On the evening of November 21st, 2010, online gaming scenes were suddenly shown on the sky screen of The Place, which's located in Beijing and themed by "Everyone in Beijing Looks up". At 8:40 p.m. on that day, a man drove his car under Asia's currently largest LED screen that's placed above The Place in Beijing, opened his notebook PC with an access to the wireless network, and played the online game lying in a prepared lounging chair.
He paid around $15,000 for 10 minutes' playtime.
Let's hope he at least got some good items.

Sauce