Reggie Fils-Aime says consumers won't trade in great games, claims Nintendo has trade-in rate lower than much of the industry.
Developers concerned about the implications of used-game sales should make their games compelling enough so that consumers will not trade them in. That's according to Nintendo of America president Reggie Fils-Aime, who told Polygon that Nintendo embodies this strategy and has one of the lowest trade-in percentages in the business as a result.
Nintendo is not the only major game maker to have such a philosophy on used games. Grand Theft Auto parent publisher Take-Two Interactive CEO Strauss Zelnick said last month that the company's stance is not to "whine" about missing out on revenue, but rather to focus on creating compelling experiences so gamers do not trade their titles in.
"Our view about used games has been, as opposed to whining or figuring out ways to punish the consumer for buying used games, we've figured out we better delight the consumer," Zelnick said at the time.
The Xbox One supports used games as a platform, though decisions about allowing secondhand titles will be left up to publishers. Sony's PlayStation 4, on the other hand, will not feature any "gating restrictions" at all for software.
Similarly, Wii U owners can freely trade in titles without any restrictions.
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imo, there is little to no trade-in game stores here in israel so used game here is not an issue, but this is mostly a PR move to ride the train of "lets bash the xbox one" that sony is doing since the beginning of the E3
tldr
nintendo: get your shit together publishers