We talking about the Wii U? I dunno, I remember having this discussion a few years ago, I liked a few of the names that crossed my mind: Nintendo (just straight up Nintendo, I think that would have been a bold move, and could have done well, yes I know many refer to the NES as just the Nintendo, but the fact of the matter is that Console's full name was the Nintendo Entertainment System). I also liked the idea of calling it the Nintendo 6. Just to help show that they've been around longer than the current competition when you see that Sony is only on their 4th console right in the name. Of course Nintendo 6 is so similar to Nintendo 64, that I can see that if that was ever something they'd consider doing with Nintendo consoles, the 6th one would be a poor place to start. Nintendo Cross does sound appropriate for what the Wii U does. But I think Cross would need to be stylized as X (as often is the case in Japan), so you'd have the Nintendo X, which of course at this point is what I assume NX is short for, even though that name isn't permanent. I remember other names people came up with like Nintendo Stream (reminds me of peeing, so probably not a good name choice), Nintendo Beam, etc. I dunno, at the end of the day though, my first choice is my favorite choice, I think a great name for the Wii U would have been the Nintendo; I'd have really liked that call. I remember when they announced the name Wii U had been finalized, how disappointed I was in the name choice, I still think it was a very poor console name choice.