"I think you are confusing the terms "exploit" and "CFW" actually. CFW just gets copied to the card and does things like signature patching in memory. It NEVER gets installed to anything. You don't get the cheat menu by popping the card in. You have to run Gateway mode. And Gateway mode IS a CFW. What you're referring to is a "modern exploit" like A9LH or B9S, as opposed to inferior early exploits like MSET and Menuhax that could be wiped out by running a DSiWare title or changing a theme (respectively). These have absolutely nothing to do with the CFW (Luma, ReiNAND, Gateway) you choose to run with them.
If you are using GW's cheat system, you are running its CFW, even if you're doing so via an inferior exploit. There's really no good reason not to be using B9S though. GW works just fine with it. You could even have it run at boot by default (I don't, I have Luma as the default and Gateway on B, but you could if you wanted to). But it's your choice.
What I have seen from the video shows no signs of a CFW tied to the card like there is with GW. So, this is clearly not going to have a cheat menu of it's own. If the card manufacturer wants to work with me, I can provide them with a one-step B9S installer which would help them to provide things like Luma and NTR Selector, though (instead of using Safe B9S Installer, which does not copy Luma to CTRNAND, and performs no cleanup)."