EA: Battlefront won't have single player because "people don't want it."

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In a recent interview with Peter Moore, COO of EA, Moore was asked about the controversy of yearly released sports titles, as well as some information about Star Wars Battlefront's lack of a single player campaign.

Peter Moore acknowledged that sports games have come under fire for being pushed out every year with menial updates, but he also thinks that in the future there may be a place for a yearly update, but for the time being “there is still a thirst for a great, brand-new boxed game.” Looks like we’ll be forking out for a new game every year for the foreseeable future, then…
Star Wars Battlefront was also on the table during the chat. When asked why the game won’t ship with a full-on single-player experience, Peter Moore stated that “very few people actually play the single-player on these kinds of games” going on with “that’s what the data points to.”

How do you feel about this line of thinking? Are games that seem to have a primary emphasis on multiplayer content, somehow excluded from the need for a single player campaign? Especially when it comes to narrative content such as the Star Wars universe.

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