I really wonder what the GW-Team is going to do; on the one hand, most of the people who would buy a GW already own one. Further updates would cost them a lot of work and time, also they would only get max. 30% (?) of "extra-money". From there poinkt of view, it would be the best to take the money and drop the project.
On the other hand, they showed some interesting features like NandSave and Multirom. Of course, they could have used some kind of modified GW in order to hide the fact, that current GWs won't be able to use things (because of non-updateable FPGA ...), but let's assume they aren't lying and really got it working. Releasing it as soon as possible should boost their sells and restore their reputation (I guess most of the useres here would forgive them immediately); but why are they waiting?
Do they still "tweak and optimize" their AP-brick-code since it's possible to revive bricked consoles or do they look for the reason why legit GW-users got bricked?
Also, once some sort of warez-loader is out, they won't sell anything, so why the waiting?
CFW for the 3ds will be accessible to a much smaller audience due to the level of tech know-how required to implement etc. The reason flash carts will always be popular is they offer an out-of-the box service that is pretty simple and tangible. But you're right any time wasted from here out is gonna hit their profits pretty hard. Reputation is waning by the day and some customers are getting mighty itchy with all the rumors etc now circulating.