For the first time ever, Nintendo will run an ad during the Super Bowl. The 30-second spot, which along with an extended 90-second version can be seen here:

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The ad also features a new song by Imagine Dragons called “Believer” that premiered worldwide Jan. 31.

The star of the ad, which is scheduled to run during the game’s fourth quarter on Feb. 5, is Nintendo Switch, which combines the power of a home console with the mobility of a hand-held video game system.

The star of the ad, which is scheduled to run during the game’s fourth quarter on Feb. 5, is Nintendo Switch, which combines the power of a home console with the mobility of a hand-held video game system. People can play on their TVs at home, then grab Nintendo Switch and continue playing seamlessly wherever they go.

The ad also shows off The Legend of Zelda: Breath of the Wild, which breaks conventions to become the next defining moment in the classic franchise. It offers the most immersive world that Nintendo has ever created and sends players on an adventure they will never forget.

“The most anticipated video game system and video game of the year will be seen on the biggest stage of the year,” said Nicolas Chavez, Nintendo of America’s Vice President of Marketing. “Nintendo Switch will change how, when and where people play games. It’s only fitting that we’re changing how, when and where we advertise those games.”

The soundtrack to Nintendo’s ad, “Believer” by Imagine Dragons, is available now on iTunes, Apple Music, Google Play, Amazon mp3 and Spotify, and is part of an upcoming new album from the band. This is not the first collaboration between Nintendo and Imagine Dragons, whose members are longtime fans of the video game company and The Legend of Zelda franchise. At The Game Awards in 2014, the band closed the show by performing a medley of music from The Legend of Zelda: Majora’s Mask with veteran Nintendo composer Koji Kondo.

The extended cut of the ad demonstrates the versatility of Nintendo Switch by showcasing the system in a variety of locations where home video games are not traditionally played, from a classroom to a kitchen to a laundromat. It also shows a number of upcoming single- and multiplayer games for the system, and how Nintendo Switch introduces fun new ways to play.

The names and launch timing of Nintendo Switch games featured in the extended cut include The Legend of Zelda: Breath of the Wild (March 3), 1-2-Switch (March 3), Mario Kart 8 Deluxe (April), ARMS (spring), Splatoon 2 (summer), Just Dance 2017 from Ubisoft (March 3) and Ultra Street Fighter II: The Final Challengers from Capcom (launch timing TBD). Nintendo Switch will be available at a suggested retail price of $299.99.

Source: GBAtemp Inbox

 

[KingVamp]

I also think this was made by the Pokemon ad people.

 

[Sonic Angel Knight]

It means GBAtemp has a press email that they get stuff sent to

Oh like some @gbatemp.net kind of thing?

Gee i didn't know, i usually don't find information about stuff like this.

 

[Xzi]

No grown football loving man will think about buying a system with cartoon looking games.
Like really man c'mon Nintendo better off leaving their ad's on cartoon network and Disney channel

As a grown, football-loving man, I've been sick of grey-brown super srs military FPS games for over a decade now. Time to for those to go the way of the Dodo just like MMOs with monthly fees. Give me an indie game with "cartoon graphics" and better gameplay over that any day.

 

[KingVamp]

As a grown, football-loving man, I've been sick of grey-brown super srs military FPS games for over a decade now. Time to for those to go the way of the Dodo just like MMOs with monthly fees. Give me an indie game with "cartoon graphics" and better gameplay over that any day.

Wait, MMOs with monthly fees should go or have gone they way of the Dodo, yet you defend pay online?

 

[Xzi]

Wait, MMOs with monthly fees should go or have gone they way of the Dodo, yet you defend pay online?

It's on a completely different scale when the baseline is $15/month to play one game online vs $2/month to play every game in a system's library online.

 

[TotalInsanity4]

Wait, MMOs with monthly fees should go or have gone they way of the Dodo, yet you defend pay online?

It's on a completely different scale when the baseline is $15/month to play one game online vs $2/month to play every game in a system's library online.

Exactly. For instance, imagine paying $10 a month just to watch a TV series you like on an internet streaming service when you can get a Netflix subscription that offers that TV show and many others, along with countless movies, for $8 and some change

 

[Xzi]

Heck, if you leech Hulu or Netflix from someone else, you can pay for Switch's online and still be saving like $6-$8 a month on what you should be paying. xD

 

[thorasgar]

Heck, if you leech Hulu or Netflix from someone else, you can pay for Switch's online and still be saving like $6-$8 a month on what you should be paying. xD

Shoot me your credentials and I will pay your Nintendo online fees.

/jk

 

[Joe88]

It suffers the same problem as the rest of nintendo advertisments, you are just looking at people 90% of the commercial with very little actual games advertised.
This is also a super bowl commercial, they should have made it more memorable, maybe go in a comedy route, or tear jerker, anything to get people talking about besides the nintenyearolds who arnt even watching the super bowl anyway. As it stands its a huge waste of money on a mediocre commercial.

 

[player594]

It suffers the same problem as the rest of nintendo advertisments, you are just looking at people 90% of the commercial with very little actual games advertised.
This is also a super bowl commercial, they should have made it more memorable, maybe go in a comedy route, or tear jerker, anything to get people talking about besides the nintenyearolds who arnt even watching the super bowl anyway. As it stands its a huge waste of money on a mediocre commercial.

I beg to differ. They are showing the versatility of the system.

Sent from my SM-G900V using Tapatalk

 

[thorasgar]

In the 30 second spot they are trying to do 2 things. The system versatility and Zelda nostalgia. I personally don't think they do either especially well for 5M, but I am a bit older than the target demographic.

The 90 second extended cut is great with a few problems I see. 1st to much emphasis on party game, motion control, Wii crap. 2nd a really poor job of showcasing Splatoon, if I wasn't I fan I wouldn't know what the hell I just saw. 3rd towards the end whole boxing girl/ARMS segment seemed to long and spend to much time with environmental cuts instead of the game or game play.

 

[duffmmann]

It suffers the same problem as the rest of nintendo advertisments, you are just looking at people 90% of the commercial with very little actual games advertised.
This is also a super bowl commercial, they should have made it more memorable, maybe go in a comedy route, or tear jerker, anything to get people talking about besides the nintenyearolds who arnt even watching the super bowl anyway. As it stands its a huge waste of money on a mediocre commercial.

The extended version sure. But the 30 second super bowl version is only about Breath of the Wild while showing off the Switch at the same time.

 

[TotalInsanity4]

The extended version sure. But the 30 second super bowl version is only about Breath of the Wild while showing off the Switch at the same time.

You have to admit that they did a good job of showing it as a versitile system in 30 seconds, though

 

[the_randomizer]

The extended version sure. But the 30 second super bowl version is only about Breath of the Wild while showing off the Switch at the same time.

Still more advertisement and clarification than they did with the Wii U, at least people know this is a console and not a Wii add-on

 

[player594]

In the 30 second spot they are trying to do 2 things. The system versatility and Zelda nostalgia. I personally don't think they do either especially well for 5M, but I am a bit older than the target demographic.

The 90 second extended cut is great with a few problems I see. 1st to much emphasis on party game, motion control, Wii crap. 2nd a really poor job of showcasing Splatoon, if I wasn't I fan I wouldn't know what the hell I just saw. 3rd towards the end whole boxing girl/ARMS segment seemed to long and spend to much time with environmental cuts instead of the game or game play.

I've never played splatoon but I get the idea behind what their showing.

Sent from my SM-G900V using Tapatalk

 

[thorasgar]

I've never played splatoon but I get the idea behind what their showing.

You have also been a member of a Nintendo forum for 11 years. You may have never played it but I bet a nickel you had prior exposure to it in both descriptive and visual form.

 

[duffmmann]

You have to admit that they did a good job of showing it as a versitile system in 30 seconds, though

Oh absolutely, I think the 30 second cut is pretty much perfect as a Super Bowl commercial. I'm glad that they didn't focus on all the social aspects that the extended version shows. Sure that stuff is great, but that's not what is gonna sell during a Super Bowl, showing off a hardcore title like Breath of The Wild with the new system is what will have a bigger impact during the Super Bowl, so I think they made a really smart choice there.

 

[RedBlueGreen]

C'mon you all know you're excited for 1-2-Switch. Forget Zelda, it's all about 1-2-Switch. $70 for a bunch of minigames, who doesn't want that?

Seriously though if they want it to sell they need to include a controller like they did with Wii Play.

On a slightly more related note, that was a terrible commercial. It showed very little
about the actual game save for a couple
seconds of boss(?) fights. They barely emphasized the portability of the system
either despite being a commercial. So some guy is playing in his room and then the kitchen. You can do that with the Wii U on the game pad.

 

[Xzi]

C'mon you all know you're excited for 1-2-Switch. Forget Zelda, it's all about 1-2-Switch. $70 for a bunch of minigames, who doesn't want that?

Seriously though if they want it to sell they need to include a controller like they did with Wii Play.

You would think so, but 1-2-Switch is actually the second best-selling Switch game on Amazon US behind BotW. God only knows why.

 

[RedBlueGreen]

You would think so, but 1-2-Switch is actually the second best-selling Switch game on Amazon US behind BotW. God only knows why.

That's crazy but I would imagine it's because the Switch has no launch titles.