Nintendo’s First-Ever Super Bowl Ad Features Nintendo Switch, The Legend of Zelda

Discussion in 'Switch - Console, Accessories & Hardware' started by T-hug, Feb 1, 2017.

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    For the first time ever, Nintendo will run an ad during the Super Bowl. The 30-second spot, which along with an extended 90-second version can be seen here:


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    LZBOTW_TVC_9. ​

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    Quantumcat, Calafska, SnailCombat and 7 others like this.
    #1 Feb 1, 2017
    Discussion (96 replies)
  1. Ryan Warren

    Ryan Warren GBAtemp Regular

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    It's got me convinced. Maybe I should join the hype train? Anyways I'm glad Nintendo is putting up an ad during the super bowl where everyone can see it with a popular new song.
     
    THATISRIGHT and TotalInsanity4 like this.
    #2 Feb 1, 2017
  2. Jiehfeng

    Jiehfeng Netti Netti

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    Nintendo's Marketing for the switch really is brilliant.
    [​IMG]
     
    darkseekerliu, iAqua, gnmmarechal and 13 others like this.
    #3 Feb 1, 2017
  3. Chary

    Chary Never sleeps.

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    Huh, neat song, but I don't think they did that good a job with the commercial. It really looks like they're pushing the "wii" aspect of the Switch, with the motion/party games. I can't see that catering to the dudebro or older 30-somethings that watch the Super Bowl.

    The Pokemon Super Bowl commercial they did last year, or was it for the Olympics? I forget. That one was pretty good. This one...doesn't really get me motivated to buy a Switch at all.
     
    darkseekerliu likes this.
    #4 Feb 1, 2017
  4. Tom Bombadildo

    Tom Bombadildo G'nome

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    Yeeeeeeah Chary basically hit the nail on the head for me. The vast majority of people watching the Superbowl don't really "coincide" with casual video game players.

    But this is Nintendo, who apparently still thinks casual/party games are totally still relevant and didn't die out two years after the Wii released.
     
    #5 Feb 1, 2017
  5. Youkai

    Youkai Demon

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    they should use their money for something more important than this -.- damn super bowl commercials are so freaking expensive that I doubt that it is worth it !

    // watched it now
    not really good as well ... the only "good" thing they are showing is Zelda.
    And wtf are those stupid "mini games" they show. At least the good old Street Fighter from the last century looks good :/
     
    Last edited by Youkai, Feb 1, 2017
    #6 Feb 1, 2017
  6. thorasgar

    thorasgar Checkout my evil Soon-in-ator™

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    That is the extended cut but the 30 second cut that is actually airing is just the loner dude playing Zelda. Seems depressing to me.

    I think that is going to fall way short and create no buzz at all. Even the extended cut is not memorable and will not be talked about in Monday.

    Seems like a real lost opportunity.
     
    Last edited by thorasgar, Feb 1, 2017
    #7 Feb 1, 2017
  7. Bladexdsl

    Bladexdsl ZOMG my posts...it's over 9000!!!

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    that 1-2 switch continues to make the switch look like a joke :glare:
     
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    #8 Feb 1, 2017
  8. netovsk

    netovsk GBAtemp Maniac

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    So that's why they're charging 70$ on a decent controller.
     
    Dav_Dabz, DrkBeam, THATISRIGHT and 1 other person like this.
    #9 Feb 1, 2017
  9. player594

    player594 GBAtemp Fan

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    You would be very surprised by how many fans of nfl football are also gamers. I'm sure this is a brilliant marketing idea. Kids all the way up to senior citizens watch the super bowl.

    Sent from my SM-G900V using Tapatalk
     
    6adget and TotalInsanity4 like this.
    #10 Feb 1, 2017
  10. TotalInsanity4

    TotalInsanity4 GBAtemp Supreme Overlord

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    I think that this could generate some interest, at the very least

    — Posts automatically merged - Please don't double post! —

    Honestly it would probably have been better if they had thrown footage of FIFA 2K16 and that basketball game up there as well, if they're trying to connect with the sports crowd
     
    #11 Feb 1, 2017
  11. Walker D

    Walker D I have a hat

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    Even thought they have some silly things on the package (1 2 Shiat), I think they advertised it all very well :creep: ...I really liked the ad
     
    #12 Feb 1, 2017
  12. Philip3ds

    Philip3ds GBAtemp Regular

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    That is where I always play my portable consoles.B-)
     
    Jiehfeng likes this.
    #13 Feb 1, 2017
  13. Noctosphere

    Noctosphere Adoptive father of my kitty named Zelda

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    Back with kitty Zelda forever :D
    at least, we now know that 1,2,switch isnt just about that cowboy gun minigame (1:21)
     
    #14 Feb 1, 2017
  14. 6adget

    6adget GBAtemp Regular

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    The super bowl is a family and friends event for a lot of people. family going to other family members houses and dragging their kids with them. I can imagine the kids being kinda grumpy because they would rather do anything, and i mean anything rather than hanging out with family. that is until all of a sudden they see a nintendo ad. they tell everyone "that's the game system I was telling you guys about. I can't wait to get one!". The adults see the change in the kids attitude so they pay attention to the short ad. Of course not everyone will be into it, but there is a reason those comercial spot cost so much. More people watch that game more than almost all other TV events throughout the year. Not everyone watching it are sports fans who don't game. My wife and I never really watch any sports, but we do watch the super bowl. Not only are you watching the two best teams of the year, but a lot of people, including us, also watch it for the funny commercials.
     
    kehkou and TotalInsanity4 like this.
    #15 Feb 1, 2017
  15. xile6

    xile6 GBAtemp Maniac

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    Saw this on youtube not to long ago.
    Looks bad ass and seems like they finally got something right for a change. Also notice that there isnt a ton of little kids and old people running around in it lol....
    Market more towards teens and adults. Which is great.

    I cant wait to see what else they release and when on comes on normal tv.
     
    #16 Feb 1, 2017
  16. duffmmann

    duffmmann GBAtemp Psycho!

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    Does the Pokemon commercial during last year's super bowl not count as a Nintendo Super Bowl ad?
     
    #17 Feb 1, 2017
  17. player594

    player594 GBAtemp Fan

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    Honestly it would probably have been better if they had thrown footage of FIFA 2K16 and that basketball game up there as well, if they're trying to connect with the sports crowd[/QUOTE]



    Not really. Not many American football fans like "soccer". Basketball maybe but not soccer.

    Sent from my SM-G900V using Tapatalk
     
    Last edited by player594, Feb 1, 2017
    TotalInsanity4 likes this.
    #18 Feb 1, 2017
  18. player594

    player594 GBAtemp Fan

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    Pokemon never counts as anything. Jk. But seriously, I don't even remember it.

    Sent from my SM-G900V using Tapatalk
     
    #19 Feb 1, 2017
  19. duffmmann

    duffmmann GBAtemp Psycho!

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    Oh, it was great, way better than this one (and I do like this one mind you), here is the Pokemon ad from last year, though this is the long cut, the Super Bowl version was a shorter 30 second cut:

     
    Last edited by duffmmann, Feb 1, 2017
    SirBeethoven likes this.
    #20 Feb 1, 2017
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