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Following discussion a little over a month ago Valve, operator of the popular game distribution platform otherwise known as Steam, has started to offer non game software for sale. Presently six items should be available to purchase, the list stands at GameMaker: Studio, ArtRage Studio Pro, CameraBag 2, 3DMark Vantage, 3D-Coat and 3DMark 11. Presently most of those pieces of software are tied to games in some manner or they are tied to Valve's more recent efforts in video creation, but even more general software may well be available in the very near future.
Steam itself has been seen an in interesting target for software distribution and with it being the dominant digital sales platform for games it has a considerable install base to leverage. The "Steamworks" features are also an attractive feature for general software developers with remote/"cloud" storage of files and programs and automated updates being among the features worth noting. It was also noted that users GameMaker: Studio could in turn use Steam to distribute their works.
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Steam link to the software