I'm horny, short for the Horned Reaper,
The mascot for Dungeon Keeper.
Customers better take a step back
Because EA's now getting some ad flack.
Eurogamer[prebreak]Continue Reading[/prebreak]The Advertising Standards Authority has banned a Dungeon Keeper advert it ruled had misled customers.
A direct email for the controversial mobile game drew a complaint from one user who "challenged whether the ad was misleading because it omitted significant information", the ASA said. After an investigation, the ASA found the ad breached its code, and today published its ruling.
Dungeon Keeper was heavily criticised upon its release for its heavy-handed in-app purchases. Eurogamer's Dungeon Keeper review dug up a 1/10. At E3 last month EA boss Andrew Wilson admitted the company had "misjudged" the game's economy and described the project as a "shame", before promising to learn from the experience with future free-to-play titles.
You ought to have taken a tad more care
With your marketing because your ad there's
Gonna need reinvention, make it more fair.
You'll be sore as the day your stocks hit bare bottom.
As if we'd forgotten
You hail from a place that is fatally rotten.
The ban of legal strikes again!