While it may seem that all gaming eyes are on what is next from the likes of Microsoft and Sony in the console war, there are in fact some smaller new players hoping to gain a passionate following of their own.
The Gamestick, developed by British firm Playjam, is a portable games console based on Google Android's mobile operating system.
The core hardware is contained in a small stick that can be plugged into the HD socket on any modern television.
The project was funded via Kickstarter, with $647,658 (£427,750) raised by more than 5,000 backers
It has got competition sure, but purely from the point of view of its portability, I'm really interested in this. Of course you need a tv with HDMI but with my summer holidays coming, and me sitting here sorting out music and movies for the kids to take with us, this looked like something that would perfectly for travel gaming. We have already got 3DS' but still I like its style.