I see no picture, but I guess you're asking about the cardboard box with the Wii game and a DVD?
I have no idea if it's rare, but with how the second hand market is and how greedy people in retro gaming have become, I wouldn't be surprised finding someone tryign to peddle it at a high price with a big "Collector" written somewhere.
For whatever that's worth, that's the version I bought back in the day and did not have any higher price than the game alone. I still have both the box and the disc. The DVD is just a tutorial, not just for the game itself but how to even use a Wiimote and the Nunchuk. I guess it's amusing to be reassured that yes, if you press Right, your character moves Right.
I don't remember it to be particularly important or valuable as information for the most part, although it had a couple things some people did not know about, like the double kick attack if you spin as you long-jumped or showing some cooler techniques or small gameplay moments at the end of it.
And this tutorial was from what I read available on the Nintendo Channel too. You can even watch the entire thing in Youtube nowadays.
It's a curious little bit of history of Nintendo, back when a huge influx of new players entered the hobby and felt the need to explain or help them, sometimes putting a lot more weight that I feel it was really needed.
This reminded me of a DVD-walkthrough for Super Mario Sunshine came with certain Nintendo Magazines and had a lot more effort put to it than I expected, capturing all that footage to show how to beat each mission. I wish that got preserved, I lost mine...