This is possibly the most catastrophic development in gaming history.
If this happened to any other company you would never hear the end of it. Seriously, this is really the end.
They failed to capture the portable market. (Sony is still caught in the "gaming ghetto.")
They fail with the PS3 losing 4.7 billion. (Actually its closer to six billion now.)
They pay an obnoxious kid to go on the internet and mock the Wii by saying "Shove it up your ass, dildo, etc." And when that failed they ripped off the Wii mote directly.
They create animosity with almost every gamer on the planet by attacking Google, YouTube, and PS3 hackers.
They run offensive ads that mock religion, Jesus, Jews, Blacks, Women, Hispanics, Violence against Women, etc
And now this....
This is all the perfect shit storm of karma.