Personally, I think it's hilarious. I can only imagine board meetings the last couple of days/weeks went something like this:
Capcom shareholders: guys...you need to do something. Capcom was already known of producing more DLC than actual games and this extra DLC on top of the "ultimate" street fighter game hasn't helped. We need to improve this company's reputation FAST!
Capcom board: don't worry. Trust us. We'll have a trick up our sleeve.
Shareholders: okay...but you better show it at E3!
(a bit later, after the meeting)
one director: so...I didn't say anything, but really. How the hell ARE we going to solve this?
another one: simple. We'll reclaim the negativity that surrounds it, embrace dlc as something that's absolutely beneficial. After all, who will hate us for our policies if we're downright in their face with it?
one director: hmm...sounds logical. All right...As usual, I'll ignore all warnings from our game creators, pitch this to our marketing guys and blindly use what they come up with.
(later, at E3)
Capcom representative: coming soon:
Super Ultra Dead rising 3 arcade remix hyper edition EX+ Alpha!
Shareholders: 
Shareholders: that's it. We're selling this dump!
On a more serious note...I really wish capcom will consider selling their IP's individually rather than letting companies attempt to gain market share. No matter who ends up buying, there is simply no way one of the big three can use all those IP's to produce games. Let alone quality games that do the originals justice.
