I have had a similar thread a few years ago. So I have been an amazon customer since 2006~ I remember how fast the shipping and delivery was. Even though estimated delivery used to be quite slow, everything almost got delivered next day, if not the day after. Ever since prime was introduced, its been getting slower and slower. To the point that I am forced to get amazon prime. I have about 5 different open orders which says "shipping today" for a week now and since estimated delivery is still a few days away, their customer service is unable to provide me any further information and help me. Whereas prime members get guaranteed next day... I mean, if you can get the item shipped out, why not at least ship it out? I dont care how long it takes to get to me after being shipped out. Almost everything in the UK on amazon comes through their own logistics(so next day delivery after item gets shipped), which is why prime members are getting prioritised. Just really frustrated :/ whats your opinion on prime?