If I were in charge of apple I would of paid for a certain % of the business, there would be no need to rebrand and they could of developed an app for the phones for business professionals, the independent company would of got a large cash injection and it would fundamentally help the economy.
They could of bought shares for a pin drop of apples great fortune and as I said it would of helped apple brand the iPhone as a business phone contending with blackberrys line.
But apple of course Apple had to play the bully, along with Steve Jobs quote about destroying android apples giving itself quite a bad reputation. But that wont change their market share at all.
Lesson is bullys always win as long as they have money behind them