For a long time now, YouTube has offered monetization options for Youtube video creators that play monetized ads before, during, or after videos. A lot of people aren't too "thrilled" about the ads, and a lot of people simply ignore them or use adblock, but now YouTube is offering a third option; paid subscriptions. This option will act in a similar fashion to Twitch.tv's paid subscription service, fans can choose to pay a monthly fee and subscribe to their favorite YouTube channels, bypassing all ads while continuing to support their favorite content creators. There aren't a lot of details on pricing or whether it can be a set fee by the creator or a YouTube-set price, but it's happening. You can read the full email sent to content creators here: Warning: Spoilers inside! This is an interesting step forward for YouTube, and opens up a whole new way for creators to earn money from their videos. Whether there will be a huge following for this, who knows, but I'm certain that many are more than willing to help support their favorite reviewer or Let's Player.