For a long time now, YouTube has offered monetization options for Youtube video creators that play monetized ads before, during, or after videos. A lot of people aren't too "thrilled" about the ads, and a lot of people simply ignore them or use adblock, but now YouTube is offering a third option; paid subscriptions.
This option will act in a similar fashion to Twitch.tv's paid subscription service, fans can choose to pay a monthly fee and subscribe to their favorite YouTube channels, bypassing all ads while continuing to support their favorite content creators. There aren't a lot of details on pricing or whether it can be a set fee by the creator or a YouTube-set price, but it's happening.
You can read the full email sent to content creators here:
Dear YouTube Partner,
Your fans want choices. Not only do they want to watch what they want, whenever they want, anywhere and on any device they choose, they want YouTube features built specifically with their needs in mind. Over the past several months, we’ve taken bold new steps to bring these experiences to life. Since inviting hundreds of thousands of fans into our YouTube Music Key Beta, we've seen tremendous engagement. And we've seen an equally enthusiastic response for our new YouTube Kids app, designed to give families a simpler and safer video-viewing experience – it’s already crossed 2 million installations in less than a month.
We’re excited to build on this momentum by taking another big step in favour of choice: offering fans an ad-free version of YouTube for a monthly fee. By creating a new paid offering, we’ll generate a new source of revenue that will supplement your fast growing advertising revenue.
So what’s next?
Launching a new paid offering will require us to update your terms through your Creator Studio Dashboard – a process that should feel familiar to anyone who went through a similar process three years ago when we began distributing and monetizing your content on mobile devices. Today, mobile represents over half of all watchtime and mobile revenue has increased by 200% in the last year. Just as with mobile, we’re confident that this latest contract update will excite your fans and generate a previously untapped, additional source of revenue for you. Please look out for our notification, review it and let us know your thoughts.
It’s an exciting year for YouTube, as we push ourselves into uncharted territories. But we continue to be guided by a desire to deliver the choices fans want and the revenue you need. By working closely with you, we know it’ll be a successful journey.
The YouTube Team