Steam announced "Greenlight", their new program for upcoming developers and games. The program allows developers to submit upcoming or in-progress games for submission on Steam, but what's different with Greenlight is that the users vote on if Steam should carry the game, opposed to Steam internally deciding. This will allow many more games to be approved as the user community is much larger than Steam's internal crew, and it also opens the doors for way more entries.
Steam said:When can I start using this?
Steam Greenlight is slated to launch at the end of August