Isn't the iPlayer manufactured by the SC team?
And isn't the SCDSTwo going to have the same or similar specs?
If so... unless they had a stipulation stating that the SC team couldn't sell a similar product for the same price or cheaper, the SC team would be rather silly to charge more money for their product as offering the SCDSTwo for the same price would totally kill the iPlayer for the fact that it's the same thing but with commercial ROM loading.
Obviously the iPlayer is marked up enough for them to be making a fair profit...
And I'm sure the manufacturing team is making some money on the deal.
By selling the same product at the same price they'd be making a larger profit than the iPlayer people.
Example...
The iPlayer is $40. Lets say parts + labor + shipping run the cost to $30/card.
The manufacturing team takes it's cut, $3/card and the retailers take their cut of $2... that leaves iPlayer $5 profit/card.
If the manufacturing team were to sell them at the same $40, they'd make $8 profit/card with the retailers $2/card cut.
-- I actually think the profits per card are a bit lower, but this is just an example.