I am with Chary on the modern EA game thing. They are not quite as high on my "don't buy unless absolutely necessary" list as Sony -- Sony are actively arseholes, EA are just woefully incompetent.
Saw some footage of the demo/alpha. Looks like a buggy mess but could just be the alpha/demo build (bit close to launch but eh maybe it was a parallel build). Most people speaking on it that played it make it sound like a decent flying around mechanic but the rest leaves a lot to be desired. I would like to play with the flying for half an hour but as far as the game goes I am in no way, shape or form excited for it. Said demo seems to be repeatedly mentioning simple missions, no interesting encounters (random spawn of a group sort of thing) and bosses just being bullet sponges and expect more than that -- even phantasy star online did better than that.
If it is EA's great hope then looks like we will be toasting another fallen giant in the near future. There is nothing inside me remotely excited for this and will probably end up consigning it to the list of games that exist, no need to have played or otherwise know about, and no shame if you are trying to tell me about your love of games and being in that position.