It's no secret that Sony's handheld has been hurting, with sales staying in a slump since its post launch high. With Nintendo's competitor handheld, the 3DS, facing similar woes and seemingly curing them with a heft price cut on their 3DS, many people have been wondering if Sony will do the same for the Vita. While it looks like the answer currently is "No", that answer may not be permanent. Shuhei Yoshida, head of Sony Worldwide Studios, in an interview with Eurogamer, expressed the potential of a price cut and improving Vita sales. "At a certain point in the future we would like to address the pricing issue for some of the people who are waiting. But this year we are trying to add value by creating different types of bundles. We announced we will provide LittleBigPlanet PS Vita bundle pack. That's affordable for people who are looking for a good deal," Yoshida said. However, for a price cut, Yoshida said, "cost reduction is one area our engineering team is working on. But we just launched the platform earlier this year. It takes time to do so." For a definitive answer, when asked if there would be a price cut this year, he said "No, it's too early." Yoshida also goes into detail on the issue of games for the Vita, Playstation Mobile, and upcoming PSOne Classics. Read more at the source below. Source tl;dr: Sony isn't cutting the Vita price this year and are hoping bundles will help sell the device (there's a bunch of $250 bundles coming out around the holidays). However engineers at Sony are working on cutting the price of the device, so you may see it next year.