How to really create a buzz

Veho

The man who cried "Ni".
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Forgive the pun.




QUOTE said:
A company at a German trade show has attached tiny banner advertisements to flies and set them loose on unsuspecting visitors, in a bizarre yet effective marketing stunt.

The banners, measuring just a few centimetres across, seem to be causing the beleaguered flies a bit of piloting trouble. The weight keeps the flies at a lower altitude and forces them to rest more often, which is a stroke of genius on the part of the marketing creatives: the flies end up at about eye level, and whenever a fly is forced to land and recover, the banner is clearly visible. What's more, the zig-zagging of the fly naturally attracts the attention because of its rapid movement.
No flies were harmed during this market stunt. The banners were attached using bee wax and detached themselves after about an hour.

Source.


The idea is brilliant. Pure genius.
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