At the current rate $499 = £320(ish), a far more realistic price, ridiculous that it gets pushed up so far.
Same with the Euro as well, it seems the US gets the better price by far.
Confused me as well until I had it explained to me.
convert US$499 to GBP = £320.
Then you have 20% UK sales tax added to all items pre-sale which is 320 + 64 = £384.
So it should be priced around £385 in the UK. So it is being pushed up by about £50 in the UK.
Edit: correct me if I am wrong but there will be about an additional $30 of tax on the US item at the register. So the US buy price is around £340. So they have pushed up the UK price effectively about £20 to £25 pounds comparatively speaking.









